Improving the Iraqi Educational Institutions Performance Using E-Marketing
Abstract
The study aims to clarify the role of electronic marketing and its potential in supporting the efforts made by educational institutions in Baghdad through marketing platforms. Educational institutions can benefit from modern communication and information technology. The study data was collected using a two-pronged questionnaire to achieve its goals. Personal information was requested in the first axis of the sample, including gender. Marital status, age groups, educational level, monthly family income, nationality, length of work, job level, and services provided. The questionnaire was distributed to 400 individuals in Baghdad, and the reliability of the questionnaire was determined through the Cronbach’s alpha coefficient, and the legitimacy of the arbitrators served as evidence of this. The second axis of the questionnaire asks questions about how to improve electronic marketing for educational institutions in Baghdad. The data was analyzed using the statistical program SPSS, and the study concluded: Electronic marketing has had an impact on the development of educational facilities in Baghdad by accelerating employment, saving time and cost, as well as simplifying electronic reservation. To increase their online presence in the electronic market and interact with current and potential students, educational institutions must develop and manage their websites to potential customers online to expand their customer base.
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